My Marketing Campaign
As part of our project, we were given the task of creating a campaign for a pop artist and a music video, and we chose the song "Send My Love (To Your New Lover)" by Adele. As a group, we conducted research on the pop genre to gain a better understanding of its trends, popular artists, and successful companies. This research was crucial in helping us come up with effective strategies for our campaign. We drew inspiration from Adele, Ariana Grande, Taylor Swift, and Harry Styles to create a plan.
We started by brainstorming the brand and music video's look, which we wanted to have a feminine touch. Since the song is about a guy who can't commit, we decided to depict a relationship ruined by his immaturity. The small storyline part of the video showed our artist, Rayn, finding out about her ex's new girlfriend and making her think about how he treated her. The video ends with her knowing her worth and knowing what she deserves. We faced some challenges in coming up with a coherent concept, but we overcame them by creating a storyboard to help us organize our ideas.
Our primary goal was to develop a presentation that would resonate with our target audience. This was the most challenging aspect of the project since we had to develop ideas that made sense and connected everything. We wanted our marketing strategies to be well thought out and make sense for our target audience. We aimed to create a unique brand that would appeal to our specific audience. I really believe we were able to show and explain everything just how we wanted in our presentation.
During the video production process, we encountered several challenges, with the most significant being scheduling a day that worked for everyone. Coordinating everyone's availability was a bit frustrating, but we were able to figure it out. Despite that, we managed to wrap up filming in just one day. We knew exactly what we needed, and we were able to get more than enough shots to create a mix of promotional content and storytelling. We chose to focus more on the promotional aspect of the video since we believed it would complement our artist, Rayn, better. We wanted to highlight Rayn's DIY approach to music videos, and we thought a home-video vibe would be the perfect way to achieve this. Here I will include some behind-the-scenes of our filming.
During our project, we found that editing was definitely easier than other tasks, except when having to line up the song with our video. One strategy that worked particularly well for us was to upload the clips into our editing program as we filmed. By doing so, we were able to keep track of what scenes needed to be re-filmed and what was missing from the final project. This approach provided us with a clear idea of what we needed to do to improve the quality of our work and helped us to stay on top of the editing process from start to finish.
I had a great time working on this project, even though it was stressful at times. I learned a lot from it, like the steps involved in creating a successful campaign or music video. Working in a group also taught me the importance of communication, which was crucial for our project to work out. It was eye-opening to learn about how artists establish themselves and make a name in the industry. I realized that it's not as easy as it seems, but it's definitely possible. I also learned the significance of planning, which played a key role in the successful completion of this project. In my Cambridge portfolio, I know that I need to focus on planning and giving myself specific deadlines and steps to follow. I hope I can fully focus on my portfolio with appropriate time management.
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