Music Marketing Blog Post #1

My Team's Marketing Campaign

     This project began with receiving our assigned genre, which was pop, and chose our song (Send My Love (To Your New Lover) by Adele). With that, as a group, we were put to research about this genre and learn a lot about it. We created case studies, which are very crucial for our campaign and learned about companies and artists surrounding pop. This research I find immensely important as it gives us a stronger and better understanding of the pop genre, something we need when building our campaign. The artists chosen (Adele, Ariana Grande, Taylor Swift, Harry Styles) are very successful. The strategies that they use or have been using show great results and inspire us on our own campaign project. Here I will include a part of our research done. 

     Now that we knew more about the genre we decided to start brainstorming the look of our brand, with a bigger focus on the music video. We knew that our song held a feminine look. After kind of analyzing the song we knew it was about a guy who could not commit or try to be in a relationship, someone immature. We agreed, for now, on having our music video be a mix of promo and storytelling as a way to really grasp people's attention. We want to show the acts of a man who isn't mature and how that ruined a relationship. I do believe this was one of our biggest challenges. At first, it was just hard to think of something that made sense with the song and correlated with our brand. Then it was challenging just choosing one idea and seeing what flowed better. We were able to create a good storyboard to help us sort these ideas out.

     The final part involves creating a presentation. However, this requires a lot of careful planning, which we are still in the process of doing. We face many challenges, especially when it comes to marketing and distribution that will work with our brand and lead to success. One of the critical areas we had to focus on was our brand, which we all had to agree on. We wanted our brand to be unique and targeted towards our specific audience. The presentation is the most challenging part of this project since we, as a group, have to come up with specific details that will resonate with our audience. The strategies we use in our campaign must be well thought out and make sense while tying everything together. We have to ensure that our presentation is enough to get our audiences' attention. While we are still thinking about more specific marketing like with products and collaborations, we have a good idea of our campaign as a whole, and I hope that in our presentation we can put that all together.